Your brand & strategy partner

Our design, marketing, and technology expertise help powerful brands.

  • Web design
  • Brand assets
  • Brand strategy
  • Content creation
  • Marketing strategy

Web design

Building websites, storefronts, and landing pages that look good and convert well is hard.

With Trace's web design:
  • Convert more visitors to customers
  • Beautiful layouts and designs that match your brand
  • Media & copy that's tailored to your brand

We have experience building Shopify storefronts and websites using custom code. We'll help you design web pages that match your brand, convert well, and integrate with other software.

Our web design includes:
  • Custom design & development
  • Mobile-optimized experience
  • Strategic copy guidance
  • Photos & videos specifically for the website
  • Integrations like sales channels, analytics, and more
  • Basic SEO setup

Brand assets

Your logos, colors, typography, and media should all mesh and match your brand's identity.

With Trace's brand assets:
  • Branding that's consistent and clean
  • Beautiful layouts and designs that match your brand
  • Media & copy that's tailored to your brand

We create brand assets that are consistent, polished, and made to match your style. From logos to typography to media guidelines, we’ll help you build a system that keeps your brand looking sharp everywhere it shows up.

Our brand assets include:
  • Logos
  • Color palettes
  • Typography
  • Icons & graphics
  • Guidelines for consistency and usage

Brand strategy

Your brand needs a message, mission, and voice that feels aligned and gets noticed.

With Trace's brand strategy:
  • Branding that's consistent and clean
  • Beautiful layouts and designs that match your brand
  • Media & copy that's tailored to your brand

We help you uncover your brand’s core identity through a guided strategy process that sets the foundation for everything you create.

Our brand strategy includes:
  • Brand discovery
  • Positioning & mission
  • Audience & competitor research
  • Messaging & brand voice
  • Creative direction

Content creation

Your brand needs content that feels cohesive, looks professional, and connects.

With Trace's content creation:
  • Visuals and videos that match your brand’s tone and style
  • Cohesive content that makes you look like the real deal
  • Assets that are ready to use across social, web, and beyond

We capture and create content that brings your brand to life. Whether it's photo, video, or short-form clips. From planning to editing, we handle the full process.

Our content creation service includes:
  • In-person brand photo and video shoots
  • Short-form content capture (Reels, TikToks, etc.)
  • Creative direction & planning
  • Image and video asset delivery

Marketing strategy

Without a clear marketing strategy, even the best brands get overlooked. We help you stay visible, build trust, and drive action across every channel.

With Trace's marketing strategy:
  • A clear roadmap for growing your brand online
  • Consistent, aligned content that builds recognition
  • Strategy tailored to your goals, platforms, and audience

We help you build and execute a marketing strategy that supports your growth. Whether you're launching, relaunching, or scaling. From planning to platform-specific execution, we help you move with purpose.

Our marketing strategy service includes:
  • Launch or relaunch planning
  • Email & SMS flows and campaign setup
  • Content strategy & calendars
  • Platform strategy (Instagram, email, etc.)
  • Growth consulting & recommendations